Lil Wayne is continuing his excellence in advertising with three new spots for Samsung, highlighting the water-resistant and virtual reality-ready Galaxy S7 Edge phone.
Today marks launch day for Samsung’s Galaxy S7 and S7 Edge smartphones, and the company has just released a new ad featuring Lil Wayne in celebration. In the spot, Wayne douses his S7 Edge with a bottle of champagne. “I could pour this champagne on my phone and it still work,” he proudly says as two friends look on in seeming disbelief. Naturally, one of Wayne’s pals tries to do the same with what looks like an iPhone, and the device instantly meets its demise.
In one spot, he goes back and forth from hanging out with Wesley Snipes in a virtual reality canoe to chilling with the actor in real life, and ends another ad with a quote that should be engraved on his eventual headstone: “I can’t talk right now, Wesley Snipes. I’m delivering this baby elephant.”
In another ad, Wayne is totally immersed in everything Samsung. He’s got the Galaxy Gear watch. He’s also got the Galaxy Gear VR, which sends him into another galaxy — one in which he’s canoeing with Wesley Snipes.
This is slightly odd, as Snipes is actually sitting opposite him in a chair. Welcome to the future.
The final ad shows Wayne delivering a baby elephant. I’ll leave you to enjoy the rest.
As Samsung’s phones have got better, its marketing has become oddly more recessive. Somehow, the quality of the phones hasn’t been reflected in any recent memorable ads.